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Binh Duong, one of the region's most dynamic economic centers, is hosting a variety of trade activities. Notably, the province has launched several shopping stimulus programs, creating a truly vibrant shopping season at the end of 2024.

The end of the year is a time when consumer demand rises typically. However, factors such as inflation have affected purchasing decisions. As a result, Binh Duong's consumer-stimulus activities are even more significant and timely.

The ceremony to launch the 2024 provincial "Super Promotional Month and National E-Commerce Week 2024” took place on the evening of November 24 at AEON Mall Binh Duong, drawing the participation of numerous businesses and consumers. The event aims at raising public awareness of the benefits of e-commerce while encouraging residents to engage in online shopping.

Phan Thi Khanh Duyen, Deputy Director of provincial Department of Industry and Trade speaks at the launch ceremony on the evening of November 24, 2024

As part of the E-Commerce Week from November 25 to December 1, consumers can participate in the "60-Hour Vietnam Online Shopping Day – Online Friday 2024" from midnight on Friday, November 29 to noon on December 1. The event features numerous promotional programs and deep discounts from major e-commerce platforms.

Nguyen Ai Dung, Director of AEON Mall Binh Duong Canary delivers a speech in response of the program

Notably, the 2024 provincial "Super Promotional Month” from November 25 to December 25 will bring consumers opportunities to purchase goods and services at discounted prices from businesses and stores across the province. In addition, the 2024 National Promotional  Program from December 2 to December 31 will further boost purchasing power and stimulate year-end consumer spending.

Delegates, guests and residents attend the launch ceremony at AEON Mall on November 24, 2024

Along with promotional activities, residents can also visit and shop at the fair featuring outstanding rural industrial products and OCOP (One Commune One Product) items. This provides an opportunity for consumers to access Binh Duong's distinctive, high-quality products.

The E-Commerce Week and Super Promotional Month program not only bring practical benefits to consumers, but also contribute to fostering digital economic development in Binh Duong province. This initiative provides an opportunity for businesses to apply technology, expand their markets and enhance competitiveness in the digital era.

Residents shop at AEON Mall Binh Duong Canary during the year-end promotional event

With thorough preparation plus a large-scale organization, the 2024 provincial E-Commerce Week and Super Promotional Month are expected to attract a large number of consumers, contributing to the local economic growth and e-commerce development.

Reported by Dieu Hang- Trade Management Division-Translated by Kim Tin