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Amazon Global Selling Vietnam hosted a seminar in Hanoi on October 9 to explore the latest development trends of cross-border e-commerce and unveil the company’s strategy ahead in 2025.

Vietnamese enterprises enjoy new opportunities to expand their international footprint, according to Amazon Global Selling Vietnam

Addressing the event, Gijae Seong, CEO of Amazon Global Selling Vietnam, emphasised that with the continuous development of global e-commerce coupled with the Government's support policies for e-commerce, local enterprises can enjoy new opportunities to expand their international footprint.

To promote e-commerce exports, Amazon Global Selling Vietnam will focus on enhancing its e-commerce capacity and providing necessary resources for Vietnamese small and medium enterprises to take off in the global market, said Seong.

Furthermore, the company will continue to meet its firm commitment to promoting growth and the global presence of Made-in-Vietnam products, he noted.

According to British technology advisory firm Access Partnership, business-to-consumer (B2C) e-commerce exports from the Vietnamese market were valued at US$3.5 billion last year, of which micro-, small- and medium-sized enterprises (MSMEs) contributed 26%. In particular, 93% of surveyed MSMEs said they could not export their products without e-commerce.

Over the past five years, the number of products sold on Amazon from Vietnamese sales partners increased by more than 300%. Most notably, the number of Vietnamese sales partners participating in Amazon's Brand Registry scheme witnessed a 35-fold rise.

The leading five product categories with the highest growth rates on Amazon are Health & Personal Care, Home, Kitchen, Apparel, and Beauty.

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