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Recently, provincial Center for Trade Promotion and Industrial Development has made significant efforts to boost trade promotion activities, particularly for OCOP products.

The goal is to introduce and promote the province's key specialty products to numerous consumers.

To date, Binh Duong has had 237 OCOP products recognized from 98 producers. Along with this growth, manufacturing units have continuously improved and enhanced products’ quality to meet the increasingly high demands of the market.

In order to support businesses, Binh Duong province has actively expanded consumption channels, diversified promotional methods and introduced OCOP products, gradually working towards the goal of export.

In this context, Aeon Mall Binh Duong Canary, in collaboration with provincial Center for Trade Promotion and Industrial Development and Department of Industry and Trade, is organizing the 2024 Vietnamese Goods Fair to showcase OCOP products. This event is part of the campaign of "Vietnamese people give priority to using Vietnamese products" launched by the Politburo.

Participating in the fair, businesses and production establishments have an opportunity to directly get access to  domestic and international consumers. This interaction helps them gain a deeper understanding of the needs, preferences and consumption trends related to Binh Duong’s OCOP products.

OCOP booths have received great attention from a large number of customers

This is not only an opportunity for products to be widely introduced, but also a chance for businesses to exchange and improve quality, thereby enhancing products’ value and competitiveness in the market.

In addition to showcasing the province's outstanding products, the Vietnamese goods fairs also serve as an important bridge for OCOP businesses to expand their distribution networks and connect with both domestic and international partners, especially supermarket chains and global retail networks. Through this, Binh Duong's OCOP products are not only strongly consumed domestically, but also have an opportunity to penetrate into demanding markets, thereby enhancing the province's export value..

Espencially, this event provides a great opportunity for businesses to enhance brand awareness while also seeking long-term cooperation opportunities with both domestic & international partners and expanding their consumption networks.

Developing a well-structured and effective marketing strategy will help Binh Duong's OCOP products make a strong impression, not only on domestic consumers, but also with international customers.

Organizing the Vietnam Goods Fair to showcase OCOP products not only boosts domestic product consumption, but also creates a solid foundation for the sustainable development of OCOP products in the future. This contributes to enhancing brand value and affirming the position of local products on the international trade map.

Reported by Tuan Anh-The Center for Trade Promotion and Industrial Development-Translated by Kim Tin