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Responding to the campaign of "Vietnamese people prioritize to use Vietnamese commodities", localities have recently replicated many good models and solutions, actively contributing to the dissemination of Vietnamese goods and helping people understand correctly and use together.

Instructing consumers to distinguish between real and fake goods is conducted at a training session recently held in Thuan An city

Movement efficiency

Being an area with many industrial parks, densely populated and rented accommodation, the dissemination of information, especially information to change people's awareness and psychology in consuming goods of clear and safe origin is always of concern to the Thuan An city authority. The city's Fatherland Front at all levels have integrated propaganda of the purpose and meaning of the campaign to officials, CPV members, and people in meetings and competitions of diverse and rich forms. Notably, the training and disseminating counterfeit goods received the support and participation of a large number of people.

Participating in a conference to propagate the campaign and agricultural materials monitoring program in 2023 recently organized by the Thuan An city Farmers' Association, Huynh Thi Thuan of Long Thoi neighborhood in Lai Thieu ward, said: “There are more and more famous branded products, at the same time, these products are counterfeited quite commonly on the market. Not everyone knows how to avoid buying fake or poor quality products. When participating in the conference, I gained a lot of useful knowledge and skills to distinguish real and fake, thereon, I would pay more attention to shopping for goods.”

Similarly, to make the content related to the campaign closer and more attractive to people, at the end of August, Tuong Binh Hiep ward of Thu Dau Mot city organized a contest with the theme of "I love Vietnamese goods." In the form of a multiple-choice exam with simple phrases that are easy to understand and remember, the contest attracted more than 200 people from 12 participating units of 6 neighborhoods, 5 schools, ward and trade unions.

Nguyen Ngoc Quan, Chairman of the Vietnam Fatherland Front Committee of Tuong Binh Hiep ward, said that the activity helped people understand more about the campaign to better understand regulations on consumer rights, and strengthen consumer responsibilities of organizations and individuals in implementing the campaign to contribute to promoting production and improving the quality of Vietnamese brand products and services.

More extensive propaganda needed

According to the Steering Committee of the campaign of "Vietnamese people prioritize using Vietnamese commodities" of Binh Duong province, all levels and sectors in the province have recently had many forms and rich communication programs with attractive content in creative way of Information and communication activities with focus on introducing and honoring high-quality Vietnamese products and solutions to increase the competitiveness of Vietnamese goods, and introducing good models and practices, fight and criticize the acts of producing and trading counterfeit, poor quality goods, and goods that do not ensure food hygiene and safety. Thereon, there has been a spillover effect that has positively influenced the campaign affecting people from all walks of life and the business community in the area.

However, besides the achieved results, the implementation of the campaign in many localities still has limitations. Faced with this reality, Tran Thi Kim Lan, Vice Chairwoman of the provincial Vietnam Fatherland Front Committee, said that information and communication is one of the key points in the process of implementing the campaign. Therefore, in the coming time, the provincial Steering Committee will propose a number of key tasks, and in particular, continue to propagate and mobilize Vietnamese businesses to clearly realize the role, benefits and effectiveness of participating in the campaign. Thus, they would be responsible for improving the quality and competitiveness of products, goods and services, and implementing commitments to protect the rights of consumers. Besides, they mobilize, raise awareness and build a cultural lifestyle of consuming Vietnamese goods among the people. The goal is that by 2025, 100% of businesses will know about the campaign.

Reported by Thanh Hong – Translated by Vi Bao